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Fall 2000 OMP Workshops
by Zoe Wood

The two fall workshops this year weregreat tool to illustrate the importance of

targeted advertising for this type of event. Both workshops were advertised by the low-cost

means of flyers and radio PSAs in the local area for the workshop, along with personal

invitations and word of mouth. Disappointingly, there were just two attendees at the

workshop outside of Big Fork at Scott Roskam’s. The workshop with Jim Cook and Glen

Babcock had only one, although the attendee is the perfect example of our desired target

market, a landowner in the Clinton area responsible for a sizable tract of cottonwood

habitat, and also in working contact with other similar landowners throughout the region.

As my first attempt at coordinating the OMP demos, my enthusiasm is undaunted.

My conversations with this year’s participants confirm my thoughts that there is still a huge

untapped local market for this information. Conferring with both Larry and Glen about the

low turnout, we generated some excellent ideas for avenues to contact these people.

For the spring demonstrations, focus will be on compiling a contact list of potential clients

by accumulating names from various organizations and agencies. Do YOU know someone

with a cottonwood grove?

Larry Evans did a two-day tour of Blackfeet Country, networking and scouting for potential

demonstration sites, and meeting with local wildcrafters. There is great potential for

developing a working association with various Native American groups to spread

information about the OMP.

At the second demonstration with Jim Cook, we filmed video footage of the presentation to

explore the possibility of putting together a promotional video for the Oyster Mushroom

project, and also a video of the oyster mushroom inoculations that can accompany spawn

bags, so that the whole program can be sent directly to interested parties via e-mail or UPS.

We discussed the potential for expansion into the international market, and using an e-

brochure on our web site to begin networking with an international (especially Canadian)

audience.